Chief Marketing Officer

• Create and execute a truly integrated Omni-channel marketing and communication strategy that seamlessly leverages both the retail and digital assets of the group for maximized group revenue
• Hire and manage a team of marketing professionals across retail, digital and ecommerce channels
• Optimize customer lifecycles management, customer segmentation analysis, in life revenue optimization and retention strategies
• Drive growth through channel agnostic performance led acquisition marketing, tracking, and monitoring spend to allow for agile movement of budget between all channels for the best ROI
• Advise and hire experts to support performance acquisition strategies while searching for new media opportunities that can expand the
• Execution of competitive analysis and pricing strategy across regions and creation of unique strategies to leverage strengths and capitalize on competitive weaknesses
• Manage marketing budget and detailed spend analysis with constant focus on ROI and increased market share
• Participation as an active member of the executive leadership team an accountability for the execution of all strategic marketing initiatives
• Oversight of the company-wide marketing calendar encompassing multiple properties and focusing on player engagement, promotions, and cross-property marketing
• Oversight of company-wide advertising and public relations plans and ensuring that initiatives are in line with company goals and objectives
• Leadership of sponsorship relationships and event management
• Oversight of websites, applications, free-to-play social casino, and online presence management
• Management of social media management and marketing
• SEO/SEM and App Store Optimization and content marketing
• Travel as required to all property locations

• 10+ years related education and experience in trades, project management, commercial, and hospitality industries.
• Property openings, new development, and construction projects experience required.
• Minimum 3 years previous senior leadership experience required.
• Bachelor’s Degree in a related field preferred.
• Knowledge of construction, electrical, plumbing, heating, air, carpentry, painting, and water systems.
• Expert knowledge of compliance with OSHA standards and regulations.
• Must obtain and maintain valid gaming licenses.
• Must be twenty-one (21) years of age.

EDUCATION and/or EXPERIENCE

Minimum 10+ years aggregate experience in similar gaming industry venue(s).

CERTIFICATES, LICENSES, REGISTRATIONS

LANGUAGE SKILLS

MATHEMATICAL SKILLS

COMPUTER SKILLS