| Summary: |
| Oversees Player Development, Promotions, Patron Management, and Graphic Departments |
| Duties: |
- Oversees all aspects of the Casino Marketing Department and ensures the department operates in an efficient and effective manner.
- Create comprehensive Marketing plan for short term and long range to reach revenue objectives.
- Assists in the preparation of annual budgets and monitors event costs to ensure budgetary compliance.
- Works with Senior Management to develop, implement, and maintain customer base establishing standards and strategies to accomplish objectives.
- Evaluates promotional data for results and adjusts plan based on effectiveness.
- Plans and controls content creation across digital channels, and creates data driven promotional campaigns.
- Focuses on the creation of brand awareness campaigns and tracks success.
- Manages outside data collection and oversees outside agencies.
- Develops proposals and outlines special events, coordinates event logistics to ensure outstanding execution.
- Researches and monitors financial, technical, and demographic issues to capitalize on market opportunities.
- Manages Player Development by tracking database and engagement programs.
- Coordinates with Casino Hosts to develop, coordinate, and implement player programs.
- Coordinates with the Guest Services Manager to establish standards.
- Establishes effective line of communication to maintain a constant flow of information upward and downward to ensure a favorable gaming experience for our players.
- Improves staff effectiveness through coaching, counseling, and training. Recommends disciplinary action and appraises job performance and results in a timely manner.
- Acts as a guest liaison, handles guests concerns, and resolves situations to ensure smooth operations and excellent guest service across the entire Marketing Dept.
- Understands, adheres to, and creates Marketing Standards, policy and procedure.
- Ensures compliance with all company policies and procedures: Including all Internal Control Standards.
- All other duties as assigned.
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| Conditions of Employment: |
- Must be dependable, reliable, and able and willing to work long shifts including peak hours, promotions, holidays, and weekends.
- Must continue to be licensable under the requirements of the company.
- Must have a valid driver’s license.
- Must pass a pre-employment drug test.
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| Experience / Qualifications Requirements: |
- A bachelor’s degree in marketing, Advertising, Communications, or a related field preferred.
- Three to Five years prior casino experience in marketing in lieu of degree.
- Comprehension understanding of player tracking system.
- Basic knowledge of website development.
- Must be flexible to work various shifts including nights, weekends, and holidays.
- Must have a good project management skill as well as strong oral and written skills.
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| Knowledge Required For The Position: |
- Must have knowledge of policies procedures and report any and all violations.
- Must have supervisory skills, administrative skills, conflict resolutions skills and be computer literate.
- Must have the ability to manage and supervise professionally.
- Must have ability to communicate orally and in writing to help resolve problems and expedite work or service.
- Must have ability to manage critical deadlines, priorities effective and efficiently.
- Must have significant experience in a gaming environment with emphasis policies and procedures.
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| Work Conditions And Physical Demands: |
- Must be able to sit, stand, walk for extended periods of time.
- Must be able to lift at least 25 pounds.
- Must be able to work in a second hand, high noise, bright lights, and dust environment.
- Must have good manual and finger dexterity.
- Must have good eyesight for prolonged periods of concentration.
- Must have ability to deal with and adapt to frequent changes, delays, and unexpected events at times.
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| Qualifications And Requirements: |
- Must be at least 21 at time of hire
- Must be able to demonstrate their US work authorization during the employment verification process.
- Must be able to pass a background investigation.
- Must be able to pass a pre-employment Drug Test.
- Must have a valid state Driver’s License.
- Must be able to obtain and maintain a Gaming License.
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