| Summary: |
| Under the direction of the Vice President of Property Marketing, the Director of Property Marketing will oversee the direction and execution of property advertising, media strategies, PR, social media, and media analytics in coordination with Marketing Shared Services. This position will also oversee Multimedia and digital content creation for the property. Direct reports include Property Marketing Manager and Multimedia Manager. |
| Essential Duties & Responsibilities: |
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Oversees Property Marketing Manager and team to define brand marketing priorities and execute for property in collaboration with Marketing Shared Services.
- Provides strategic direction to Marketing Shared Services on the design, production, and installation of all advertising across all marketing mediums.
- Coordinates with Shared Services on social media, PR, and digital marketing strategies and content.
- Provides leadership to the team, including communicating business initiatives, setting clear team goals, and providing a culture of team member growth.
- Collaborates with property operations teams to understand and deliver on marketing support needed for all revenue generation initiatives and opportunities. Manages competing requests of multiple stakeholders.
- Drives cross-team partnerships for the effective execution of marketing plans through strong internal relationships and coordination across departments.
- Directs Multimedia team to develop and implement best-in-class digital content on property for casino floor and entertainment venues.
- Works with the Shared Services team to provide relevant and actionable reports and insight on a regular basis.
- Partners with Marketing Shared Services and other stakeholders to manage property marketing calendar and reinvestment strategy.
- Performs other duties as assigned to support the efficient operation of the department and assumes other responsibilities, duties, tasks, and assignments that contribute to the mitigation or response to any public health emergency.
|
| Supervisory Responsibilities: |
- Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning reviewing, and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.
|
| Education and experience (must be documented): |
- Bachelor’s Degree in Business, Marketing, or a related field is required.
- A minimum of five (5) years in advertising marketing is required; Tribal casino experience is preferred.
- Seven (7) years of supervision in marketing is required; Tribal casino experience is preferred.
- Related, relevant, and/or direct experience may be considered in lieu of the minimum educational requirements indicated above.
- A deep understanding of advertising, social media, PR, internal communication, websites, and events.
- Proven success of capitalizing on market trends and understanding the dynamics of all media
- Solid understanding of customer segmentation and direct, targeted acquisition, and loyalty marketing.
- Ability to collaborate with shared marketing services to deliver best-in-class property results.
- Proven leadership skills and comfortable in a fast-paced team.
- Possess excellent oral and written communication skills; strong interface and presentation skills are mandatory.
- Solid writing, proofing, and editing skills.
|
| Certification, licenses, and any additional requirements: |
- At the discretion of the Gaming Commission, you may be required to obtain and maintain a gaming license.
- A qualified candidate/employee must have a valid driver’s license with an acceptable driving record as determined by the company’s insurance carrier.
|
| Physical demands: |
The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.
- The primary work environment is in a climate-controlled office setting.
- Work requires travel to attend meetings, trade shows, and conferences.
- Incumbents may be required to work evening, weekend, and holiday shifts.
- Must be able to work in a fast-paced, high-demand environment.
- Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects and/or move up to 40 pounds occasionally.
- Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
- Hearing is sufficient to hear conversational levels in person, via videoconference, and over the telephone.
- Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference, and over the telephone.
- Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors, or facility.
- Mobility sufficient to safely move in an office environment, walk, stoop, bend, and kneel, and enter, exit, and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows, and San Manuel properties.
- Endurance sufficient to sit, walk, and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.
- The employee may be exposed to fumes or airborne particles including secondhand smoke.
|
