Senior Vice President (SVP) of Marketing

1. Define and elevate the resort’s brand identity across hospitality, gaming, dining, nightlife, and spa experiences.
2. Develop and execute multi‑year marketing strategies aligned with business objectives and market trends.
3. Lead advertising, digital, social, creative, and experiential campaigns to drive awareness, visitation and revenue.
4. Partner with operations, sales, hotel, gaming and finance to maximize profitability through targeted, insight-driven campaigns.
5. Advance CRM, digital innovation, and personalization strategies to deepen guest loyalty and lifetime value
6. Lead and manage relationships with external agencies and vendors, ensuring alignment with brand strategy, performance expectations, and budget objectives.
7. Build and lead a high-performing marketing organization, including succession planning, capability building, and performance management.
8. Monitor competitor activity, consumer insights, and emerging trends to inform strategic planning and maintain a leadership position in the market.
9. Monitor competitive landscape, consumer insights, and emerging trends to maintain market leadership.
10.  Ensure adherence to regulatory standards and safeguard the resort’s reputation through ethical, transparent practices.
11. Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
12. Perform other job-related duties as requested.

1. Proven success driving brand growth, guest engagement, and measurable revenue impact.
2. Strong understanding of luxury consumer behavior, experiential marketing, and premium brand positioning.
3. Expertise in CRM strategy, digital advertising, marketing analytics, and data-driven decision making.
4. Ability to inspire and lead diverse teams while fostering creativity, accountability, and cross-department collaboration.
5. Exceptional skill in translating business goals into strategic marketing initiatives.
6. Strong communication, presentation, and stakeholder management abilities.
7. Ability to work varied shifts, including nights, weekends, and holidays.10+ years in senior marketing leadership roles within luxury hospitality, gaming, or entertainment.
8. Ability to work varied shifts, including nights, weekends, and holidays.

• Preferred:
  Previous experience working in a large, luxury resort setting.

MINIMUM EDUCATION AND EXPERIENCE

1. Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
2. 10+ years in senior marketing leadership roles within luxury hospitality, gaming, entertainment, or a comparable multi-brand, high-profile environment.
3. At least 21 years of age.

CERTIFICATES, LICENSES, REGULATIONS

1. Proof of eligibility to work in the United States.
2. Ability to obtain all licenses required for the role.

PHYSICAL DEMANDS

How is work typically performed?

1. Work is typically performed in an office environment.
2. Must be tolerant of varying conditions of noise level, temperature, illumination, and air quality.
3. Prolonged sitting/standing.
4. Bending and reaching.
5. Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 10 lbs.
6. Eye/hand coordination.
7. Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions.