(805) 686-1234 bpainc@bentleyprice.com
Overview The Vice President of Brand Strategy and Advertising will be the lead strategist, steward and champion of both the Corporate and individual casino resort property brands. Working with Corporate and property senior leadership, the leader in this role will own the articulation of the brand essence and value propositions, crafting strategy and execution of marketing related activities including: strategic planning, channel management, creative messaging, 3rd party agency management, digital marketing, media planning, production and budget management.
Responsibilities
  • Daily management of marketing team promoting shared client services
  • Management of the strategic planning process
  • Brand development and stewardship
  • Communications management (advertising, digital marketing, PR, social media)
  • Spokesperson for ERI and casino resort properties, representing brand to both internal and external audiences
  • Lead the planning and execution of property teams charged with driving the strategic planning, project management and seamless execution of integrated marketing and communication strategies
  • Ensure overall strategies are communicated to and implemented across all teams in a consistent way that reflects the brand
  • Ensure cohesive, omni-channel storytelling through on-brand creative and effective channel strategies that deliver upon the brand’s marketing and advertising objectives
  • Management of 3rd party agencies
  • Financial acumen with analysis and insight capabilities
  • Maintain a current knowledge of the business environment, competitors, customers, market trends and implications to the business.
Qualifications
Disclaimer This job description indicates, in general terms, the type and level of work performed as well as the typical responsibilities of team members in this classification.  The duties described are not to be interpreted as being all-inclusive to any specific team member.  Nothing in this job description changes the at-will employment relationship existing between the Company and team members. The Essential Job Functions, Physical Requirements, and Work Environment characteristics required are representative of those that must be met to successfully perform the essential functions of this job.  Management reserves the rights to add,  modify,  change,  or  rescind  the  work  assignments of  different  positions  and  to  make reasonable  accommodations  so  that  qualified  team members  can  perform the  essential  functions of the job.

To apply for this job please visit bentleyprice.com.