By Dennis Rizzo
Celebrating 50 Years While Looking Ahead
Last week marked two defining moments in the history of Bentley Price Associates.
One incredible milestone. One exciting new chapter.
Bentley Price Associates is proud to celebrate 50 years of excellence serving the gaming, hospitality, and entertainment industries. At the same time, the firm announced an important leadership transition. Effective July 15, Dennis (Frank) Rizzo II has been named President of Bentley Price Associates, Inc., while founder Dennis P. Rizzo will continue as CEO, remaining closely involved in the work, relationships, and strategic direction that have defined the company for decades.
For Dennis P. Rizzo, the past 50 years have never just been about executive search—they’ve been about people, relationships, and the lasting impact of great leadership.
“A single inspiring leader can truly transform an organization, regardless of their position… The right leader’s influence continues long after they’re gone… I think people often underestimate just how far those ripples can extend and how enduring their impact can be.”
When asked what he would tell himself on his first day in executive search, Rizzo’s answer was simple:
“I’d probably tell him, ‘You’re still going to be doing this more than 50 years from now.’ I don’t think he would have believed it for a second. But when you enjoy the work, build lasting relationships, and never stop learning, the years have a way of flying by.”
That philosophy has shaped Bentley Price Associates for five decades.
“I hope they remember that I found work I genuinely enjoyed and that my enthusiasm for it was contagious… this has been an exciting and rewarding career built on relationships, not just business.”
As Bentley Price Associates celebrates its 50th anniversary and welcomes its next generation of leadership, the mission remains unchanged: building lasting relationships, identifying exceptional leaders, and helping organizations shape their future.
