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At the beginning of his almost six years with San Manuel Casino where he was hired as Chief Marketing Officer, Peter Arceo worked together with the casino leadership team to create a ground-up marketing program, including building all-new player development, database marketing, and casino marketing departments.  The San Manuel team also launched the “All Thrill” ad campaign in 2015. These efforts on top of the great foundation that the San Manuel Band of Mission Indians has built over the years cemented San Manuel Casino’s reputation as the West Coast’s Most Thrilling Casino.


Since 2019, when Peter was promoted to General Manager in 2019, he has been working on a multi-million resort expansion for the Tribe, ensuring that progress continued throughout the Covid pandemic. Speaking of the pandemic, San Manuel Casino, which reopened in June 2020, was among the first in the world to achieve the Forbes Sharecare Health Security Verification.

Now, in an effort to hire over 2,500 employees for the new expansion, Peter makes informative videos on why potential employees should join the San Manuel team, the benefits of meaningful work, and successful career development. You can see them on LinkedIn.

Some people with this much energy and success might let it go to their heads. Not Peter. Everything Peter Arceo does is done in service to his team members and for the San Manuel Band of Mission Indians. The Tribe and the San Manuel team members are the most important things to Peter.  And that is why he is The Best of The Best.

San Manuel Casino in Southern California, an enterprise of the San Manuel Band of Serrano Mission Indians, has over 5,100 slots and over 140 table games—and is getting bigger:

Phase One of the expansion, which consists of expanded gaming space, two new restaurants, and three new retail shops is on target for opening in July.

Phase Two, expected in Winter 2021, will feature a hotel with 432 luxury rooms and suites, a full-service spa, a pool deck, and additional Food & Beverage outlets.

Phase Three heralds the opening of the 3,000+-seat state-of-the-art entertainment venue scheduled to open in 2022.


If you ask Peter, much of San Manuel Casino’s success is based on teamwork from the ground up. From the leadership of the Tribe, to the thousands of hourly team members and the committed management team that operate the property and who are building the expansion, all roads lead back to great collaboration. I am proud that Bentley Price Associates is a small part of this wonderful team effort.

Dennis Rizzo